A Case Analysis: Integra and Intex’s Problem Project

Marketing and promoting new applied science has always been undemanding due to the growing trend in business and commerce of going electronic. However, not all technology is successful in their entry into the world of business. angiotensin-converting enzyme very good example of this ac social clubing is that of Integra and Intexs Banking and Loan Insurance Softw are System ( seventh heaven) project. Although the software product was completed, it was never introduced to credit unions. What happened then? How deign such a very innovative project became a wasted product? What were the mistakes made? more or less significantly, what can the two businesses do to cope with the damaging effects the project has brought about?Case BackgroundThe BLISS project was spearheaded by two firms, namely, Integra Financial Corporation and Intex Consulting. Integra Financial Corporation, a life insurance company based in Quebec, Canada, is active in insurance, trust services, securities brokerage a nd asset and portfolio management (Roy, 2003, p. 445). The corporation is accountable for approximately 8 billion dollars of assets while the work force consists of more than 2,200 permanent employees (Roy, 2003, p. 445).On the other hand, the teammate company, Intex Consulting is a firm that special(prenominal)izes in the installation and design of information constitutions. It is actually a Canadian outgrowth of a large international information system integration firm who wishes to gain its prominent identify in Canadian banking business (Roy, 2003, p. 445). The firm is widely known for its expertise in the U.S. banking industry concerning system integration and development (Roy, 2003, p. 447).Although Integra has a competitive share in the insurance banking business, it does not have the wholly of Canada. The company only emerges in Quebec due to one of its unique insurance plan. This plan is the Loan and mortgage Insurance plan, also called the corporations cash cow (Roy , 2003, p. 446).What makes it unlike from plans of other insurance corporations is its special software that enables a customized calculation of the expenses per client and directly links Integras database with the participating banking institutions. However, the software is restrict for use only in Quebec where the banking institutions have somewhat similar structures. When it comes to the national market, Integra cannot venture into it since the different banking structures and institutions are diverging and dissimilar. Thus, the loan insurance plan was inapplicable.This very challenge has allowed the search for a way to distribute the loan insurance business in the national network. It is in this situation that contact was made with Intex Consulting regarding Integras dream software. Thus, after the meeting of the two business establishments, the BLISS project was born and launched in the branch of 1996 (Roy, 2003, p. 448).The primary goal of the joint project was to develop a n appropriate technology solution to connect Integras loan insurance systems with its prospective clients banking and loan systems, particularly, a software system that can bridge the differences of the different structures of the diverse banking institutions and loan systems (Roy, 2003, p. 447).Key persons in both companies were then appointed for the projects completion. Everyone was eager to nail the results and was very optimistic because at that time, the project was a major endeavor and a promising success.Everyone byword the proposal as a means to expand the company. In addition, everyone was confident with the decision of pursuing the project. One would actually ask why but why not? Everyone believed that Integra is capable of doing so, due to its very keen-sighted and successful experience in loan insurance business and that Intex has the guts of designing and developing an error-free software system since the firm is known for its competitiveness (Roy, 2003, p. 448).